web design &
digital marketing

Client
Bike-On

Deliverables

Web Design and Development: user friendly and responsive website.

Marketing Strategy and Content: social media campaigns, email campaigns, and analytics tracking

Growth Metrics: full performance reporting

Tools

Illustrator, Photoshop, Notion, Figma, WordPress, Squarespace, Google Analytics, Google Search Console, CloudFlare, Wp Engine, Meta Ads Manager, Mailchimp

Year
2024-2025

As Web and Marketing Coordinator at Bike-On, I led the creation of a new website, developed a full brand guidelines system, and launched digital marketing campaigns that expanded the company’s visibility and engagement. These projects worked together to establish a stronger brand presence and more efficient systems for both customers and staff.

Poster in store window with quote about disability and attitude, featuring a background image of children in wheelchairs.
Screenshot of a website for Bike-On, a bicycle company, displayed on an iMac computer. The webpage features an image of a racing handcycle, a navigation menu, and a section with a photo of two men in blue shirts.
Close-up of a smartphone screen displaying the Instagram profile of Bike-On, a shop selling handcycles, adaptive and recumbent bikes, and wheelchairs, located in Warwick, Rhode Island, with contact information and website links.
Store window with a large advertisement showing two seniors, one in a wheelchair and the other riding a bike, outdoors on a sunny day. The word "ADAPTIVETV" is vertically displayed on the left side of the advertisement.
Business cards for Bike-On, featuring a blue and white color scheme, with a cartoon character riding a bicycle, and contact details for Samy Alves, Web & Marketing Coordinator, including email, phone, and address in Warwick, Rhode Island.

website redesign

brand guidelines

To ensure long-term consistency across platforms, I created a comprehensive brand guidelines system. This included logos, typography, color palettes, imagery, and usage rules that standardized how Bike-On presented itself both online and offline.

The guidelines became a foundation for every project, allowing future marketing and design work to remain cohesive and professional.

Bike-On’s previous website was visually appealing but slow, challenging for staff to manage, and not fully connected to marketing efforts. I reorganized domain management, migrated the site to a new platform, and rebuilt it with a focus on user experience, responsiveness, and seamless integration with Bike-On’s e-commerce and community initiatives.

The redesigned website included 16 main pages and nearly 300 product pages. It improved functionality for staff while providing customers with a faster, smoother shopping experience. From wireframes to development and launch, I led the project through every stage.

website redesign & launch

Marketing &
Traffic Growth

Digital Marketing
& Growth Metrics

To maximize the website launch, I implemented data-driven marketing strategies across Facebook, Instagram, and email. With updated visuals guided by the brand guidelines, Bike-On expanded its online presence significantly.

Results:

  • Website visits increased by 520.5% year-over-year

  • Facebook reach increased by 77.4%

  • Facebook content interactions increased by 62.3%

  • Facebook views increased by 44.3%

  • Growth came from both audiences, with followers increasing by 32.2% and non-followers by 61.7%

Facebook content overview dashboard showing analytics for organic posts from August 1 to September 9, including views, reach, 3-second and 1-minute views, interactions, and watch time with a line graph of daily views.
Google Analytics traffic report chart from June to September 2025 showing daily visits with spikes around June 9, June 23, August 29, and September 4.
Instagram content overview dashboard showing total views, reach, and content interactions from August 1 to September 9, with a line graph of views over time divided into views from followers and non-followers.