blue november

This is a self-started and deeply personal project of mine, created to honor my dad’s bravery in his fight against prostate cancer and to raise awareness during Prostate Cancer Awareness Month.

In 2022, my family was confronted with the devastating news that my dad’s cancer had returned as metastatic. While it was no longer curable, he continued treatment to manage the pain and slow its progression. During this time, I launched Blue November as both a fundraising campaign to support him and a personal outlet to cope with the experience, and to transform this journey into something meaningful.

Blue November was my way to spotlight the importance of prostate cancer awareness while also showing my dad that he was not alone in this battle.

Deliverables
Website Design
Shopping page
Website Banner
6 custom illustrations

Year
2024

Tools
Procreate
Figma
Illustrator
Photoshop
Printful

Designs and products for a cancer awareness campaign, including a website webpage, a smartphone display, buttons, and tote bags with blue-themed logos and slogans supporting prostate cancer awareness.
Blue ribbon and various blue-themed buttons or pins with messages related to fight, love, and awareness for prostate, bladder, and cancer awareness, spilling out from a white envelope against a black background.
Blue ribbon with circular medal for Breast Cancer Awareness Month, includes text 'Blue November' and 'Postate Wancer' with a prominent blue ribbon in the center.
The word "LOVE" stylized with the "O" replaced by a blue ribbon loop.
Three oval-shaped illustrations of roads through scenic landscapes, from black and white sketch to colorful digital art, depicting a road leading through fields, mountains, and palm trees.

process

When I started this project, I had a clear vision of creating a main illustration that would evoke peace and hope. During the research and sketching process, I felt stuck, but I kept listening to the song “Por Enquanto” by Cássia Eller. When I paused to really pay attention to the lyrics, one line stood out to me: “We’re going back home.” While most of the song touches on different themes, this line stuck in my mind and ultimately guided me in the right direction for the project.

Each element in the illustration carries meaningful significance. The blue color represents prostate cancer while also symbolizing the sky (or Heaven). The mountains in the background reflect the place in Brazil where my dad raised me, a connection to home. The rainbow embodies hope, a cornerstone of our Christian faith. The road signifies my dad’s journey, and the palm trees represent the warmth and support of those around him, reminding him he is not alone in his brave battle.

A circular emblem with a landscape of a winding road, palm trees, mountains, and a rainbow, surrounded by the phrases "Hope Never Quits," "November Blue," "Postate Cancer Awareness," and other motivational words.
Close-up of a person wearing a white t-shirt with a blue graphic and text that reads 'Hope Never Quits'.
The word "LOVE" with the letter "O" replaced by a ribbon symbol, in shades of blue on a light blue background.
Neon sign design with a microphone and the words 'Good Night' in a cursive script, on a blue background.
A gray backpack with five blue and white buttons on the front pocket, with printed designs and text including 'LOVE' and 'Fight'.
A blue ribbon with a circular logo for Prostate Cancer Awareness Month in November, featuring the text 'Blue November' and 'Prostate Awareness' around a stylized ribbon symbol. There is also a website link at the bottom.
A collection of six blue-themed buttons promoting the Movember men's health awareness campaign. The buttons feature messages such as 'Fight,' 'Love,' and 'Blue November,' with some incorporating ribbons and scenic landscape illustrations related to t
Four buttons with awareness messages on a denim jacket pocket. The buttons promote fight, love, and support for cancer awareness, with the blue ribbon symbolizing prostate cancer awareness.
A woman with brown hair wearing a black hoodie and holding a black tote bag with a blue and white logo featuring a rainbow and the words 'Hope Never Quits'.