studio rainwater

As part of my 2023 internship at Studio Rainwater I was assigned to create easy-to-modify templates to assist the studio on updating their Instagram (@studio.rainwater). Aligned with the studio’s brand guidelines, I created illustrations and lockups, bringing a vibrant and diverse aesthetic into their Instagram posts.

Deliverables
1 Instagram Posts Template Package (40 assets)
11 Instagram Posts Design (completed)

Year
2023

A smartphone screen displays an Instagram profile page for Studio Rainwater with 358 posts, 1,165 followers, and 1,588 following. The profile describes the agency based in New England and Los Angeles, Rhode Island, with a link to their website. The profile is followed by multiple users, including willow.rambert and kristinafaioladesign. The grid shows various images and videos, including a woman smiling, colorful graphic art, a conversation screenshot, and promotional materials.
Collage of digital marketing and branding presentation slides. Includes a hiring announcement, social media management services, and questions about branding, with black and beige backgrounds, speech bubbles, and decorative elements.
A collage of various presentation slides, awards, and charts with a mixture of black, beige, blue, and white backgrounds, including text and graphics related to branding, projects, awards, and marketing strategies.

process

The studio’s biggest need was to implement a system where they could effortlessly design captivating Instagram graphics without investing an excessive amount of time in the creative process. Having this in mind, me and the Art Director worked closely on creating templates that would be used on various posts categories, such as case studies, events, awards, ‘meet the team’, etc.

To create the templates and illustrations I followed their detailed brand guidelines, where I utilized their colors, typography and brand elements, ensuring cohesive and captivating social media posts.

Graphic design with words related to branding and marketing, including 'story,' 'branding,' 'marketing,' and 'values,' in colorful badges and text on a light background.
A digital illustration featuring various geometric shapes, symbols, and coding elements such as brackets, triangles, squares, and arrows, arranged within a blue circular background.
An abstract graphic design with orange background, featuring a circular stamp-like element with the words 'STUDIO RAYMAR' surrounding a black dot, and a stylized eye symbol inside a black square below. There is also a geometric kite-like shape connec
An abstract illustration of a calendar with a colorful design, accompanied by the text: 'Even if your project is a few months away, we want to ensure there is a spot for it in our schedule.'
Screenshot of a text message conversation with a client asking about the timing for discussing a new project, with the reply "It's never too early!" and a timestamp of 1:37 PM.
Illustration of two paper airplanes with tangled blue strings above a beige background.
A colorful, geometric illustration of a sailboat with different triangles and patterns on a black background, accompanied by a block of text describing Carol's background in communication design and boat building.
A digital illustration of a computer monitor with a connected stylus on a light blue background. The screen shows simple geometric shapes. Below, text explains Willow's graduation from Johnson and Wales University with a degree in graphic design and
Text graphic with the phrase "LIKE A BOSS" repeated in red, white, yellow, and blue colors against a black background.
A graphic with geometric shapes, including a circle divided into blue and gold halves, within a black diamond. The background is black with white and blue text noting Samy's Brazilian heritage, language skills, and cultural influences.
Schedule showing the process of creating publications and marketing materials over 2 to 4 months, broken into phases: Content strategy and copywriting (2-6 weeks), Design (3-4 weeks), Production and proofing (2-3 weeks), and Printing (2-3 weeks).
Graphic showing a gear icon and three horizontal color bars in red, blue, and orange with arrows indicating flow, accompanied by text about Willow Rambert's focus on organization, systems-thinking, art, and design.