Mathias lobato town mayor electoral campaign

During the recent election in Brazil, I had the honor of being approached by Karla do Fabiano, one of the candidates for Town Mayor of the town of Mathias Lobato (Brazil), to design election materials supporting her campaign and the 35 town council candidates from her party.

Deliverables
35 Instagram (feed) posts
35 Instagram (story) posts
35 Election Cards

Year
2024

Tools
Illustrator
Photoshop

Smartphone screen displaying an Instagram post promoting candidates from a federation, with a yellow background, blue text, logos, and an arrow pointing to the right.
Campaign or voting cards with a woman’s photo and a number guessing game on a blue background.
Digital campaign displaying a candidate's photo, name, and voting number on two smartphones with a colorful geometric border at the top. The candidate is a man wearing a brown hat and orange shirt, with campaign hashtags and voting instructions visible.
Political campaign flyers with a photo of a smiling woman, campaign number 45, green 'CONFIRMA' button, and text supporting candidate Sargento Wilson.
Design guide for municipal branding including logos, patterns, lockups, color palette, and custom numbers, featuring a colorful geometric pattern with shades of blue, yellow, orange, gray, and white.

process

To create the designs I utilized pictures provided by the client, manipulated them on Adobe Photoshop and designed on Adobe Illustrator

To maintain consistency with the candidates’ existing branding, I incorporated the patterns and color scheme featured in Karla’s previous Instagram posts and videos into my designs.

A political campaign poster with a yellow background and blue text in Portuguese reading "Conheça nossos candidatos do partido". The logo of the political party Podemos is displayed, with a green speech bubble containing the number 20 and the party n
A blue background poster with yellow text that says 'Conheça nossos candidatos do partido' and a logo of Partido Liberal in the center.
Campaign poster featuring the logo of the PSDB political party with a toucan icon, and promoting Cidadania 23, with blue-text headline in Portuguese and yellow background.
Campaign poster featuring two candidates, a woman and a man, with large blue and yellow text displaying the numbers 22333, and candidate names Karim do Fabiano and Ademir da Rosa, along with campaign slogans and party information.
Campaign poster featuring two candidates, a woman in a white blouse and a man in a green shirt, with campaign numbers 22, 55, and 555.
Political campaign poster featuring two candidates with their names, titles, and contact information. The woman is smiling, wearing a white blouse, and the man has a neutral expression, wearing a peach-colored shirt. The poster has blue and yellow co
A political campaign poster featuring a woman and a man, with text indicating their names and campaign information. The woman is smiling and wearing a white blouse, while the man is smiling and wearing a dark blue shirt. The poster includes yellow, b
Political campaign poster featuring two candidates, a woman on the left and a man on the right, with blue and yellow text and graphics, including a prominent phone number at the bottom.
Campaign poster featuring two political candidates, a woman and a man, with large text promoting a budget of 45,000. The poster includes the names and titles of the candidates, as well as slogans in Portuguese.
Political campaign poster featuring candidates with a yellow background and large blue number 20656 at the bottom. The poster includes the names and titles of candidates, with a smiling woman on the left and a man on the right.
Campaign poster featuring two candidates, a woman and a man, smiling in front of a yellow background, with the year 2011 and campaign slogans in Spanish.
Political campaign poster featuring two women, one in a white shirt and the other in a red blazer, smiling with the number 222/777 below them. The poster includes text in Portuguese indicating their names and positions, along with a slogan and other
Campaign poster featuring a woman with brown hair in a white blouse and a man with dark hair in a green polo shirt, with text including names and numbers, and political titles in Portuguese.
Campaign poster featuring two women, candidate Gracelly do Geraldo Pereira and vice candidate Sargento Wilson, with the number 45123 and campaign slogan 'Crescemos juntos, construindo o futuro!'
Campaign poster featuring two political candidates, a woman smiling on the left and a serious-looking man on the right, with large blue and yellow text displaying the number 2223321, and additional text indicating political positions and slogans in P
Political campaign poster with photos of a woman and a man, featuring text in Portuguese, including the names Karla do Fabiano and Hélio do Salão, election number 20002, and slogans encouraging growth and building the future.
Political campaign poster featuring two smiling people, a woman and a man, with text indicating campaign for 2022.
Political campaign poster featuring two candidates: a smiling woman with brown hair in a white blouse and a serious man with a shaved head wearing a green shirt. The text includes candidate names, titles, slogans, and a large number "22678".
Design of a political campaign with a woman and man smiling, large blue and yellow number '22000' in the foreground, mostly white background with yellow and blue text and graphics, indicating a campaign for a candidate named 'Jorginho' for the positi
Campaign poster with two local government candidates, a woman and a man, both smiling. The woman has long brown hair and is wearing a white blouse, and the man is wearing an orange shirt and a wide-brimmed hat. The poster features bold blue and yello
Political campaign poster featuring two women, with the names 'Karla do Fabiano' and 'Julia Cardoso,' and the slogan 'Crescemos juntos, construindo o futuro!'; the poster displays the number sequence 222345 in large text.
campaign poster featuring two women, one smiling and all in professional attire, promoting candidate Félix with the number 455567, for education-related political campaign in Brazil.
Campaign poster featuring two women with large blue and yellow text showing the number 22600. The poster includes names and titles, with colorful backgrounds and a slogan in Portuguese.
Campaign poster featuring candidates for local government, including Karla do Fabiano and Nado. The poster displays their candidate numbers, photos, and slogans in Portuguese, with a bright yellow background.
Campaign poster featuring candidates for local government with the names 'kard 45 do fabiano' and 'Neguinho,' with the slogan 'Crescemos juntos, construindo o futuro!' and the large number '204444'.
Campaign poster featuring two women, one younger wearing white and one older in red, with large blue and yellow text showing the number 45-100, and names indicating political candidates, with additional text in Portuguese.
Political campaign poster with two women smiling, one dressed in white and the other in green, with large blue and yellow text showing the year 2060, and additional text in blue and yellow.
Campaign poster featuring two women, one with brown hair and a white shirt, the other with short black hair and a teal shirt, with text indicating they are candidates for local office in 2023.
Campaign poster featuring two women, one in a white blouse and the other in a pink blazer, with yellow and blue text and graphics indicating a political campaign for city council, supporting a target number of 20,000 votes, with campaign slogans and
Campaign poster with two candidates, a woman and a man, against a yellow background, promoting the 2022 elections.
Campaign poster featuring two candidates, a woman and a man, with the year 2033 in bold blue and yellow text. The woman is smiling, dressed in a white blouse, and the man is wearing a light yellow shirt. The poster includes the names and titles of th
A political campaign poster featuring a woman and a man, with large numbers '20611' at the bottom, the woman smiling and the man wearing glasses and a serious expression. The poster includes names and titles, with blue and yellow design elements.
Political campaign poster featuring candidates Karla do Fabiano and Vander Xandim do Tião with a large number 45,600 in bold blue font, yellow background, and campaign slogans.