universe juice

Universe Juice is a non-profit organization devoted to reuniting individuals who have been involved in a traumatic event with their first responders. 

Deliverables
1 Brand Identity Package (logo system, brand guidelines & print collaterals)
1 Website Wireframe
1 Website Prototype
1 Live Website (10 Pages)

Year
2024

Tools
Figma
Squarespace
Indesign
Illustrator
Photoshop

A website and mobile view of Universe Juice for a cause connecting first responders and trauma survivors, featuring a green and white theme, a mission statement, a submit application button, and photos of people in social settings.
Business cards with the name Lisa Brunetti and event details, laying on a green surface. The background of the cards features a repeating pattern with the phrase 'THERE WITH THOSE WHO NEEDED CARE'.
Marketing materials for 'Universe Juice' including an envelope, letter, and business card, all featuring a green and white color scheme, with the phrase 'Reuniting those who needed care with those who were there.'
Screenshots of a mobile app or website for Universe Juice, including the mission statement, vision, and about sections, with logos, photos of people, and text describing the organization's purpose related to trauma survivors and first responders.

process

In collaboration with the designer Liz Virian, and utilizing an in-progress brand identity previously created by the designers Averie Langdeau and Matthew Scheetz, the outcomes for this project was to deliver a live website and final brand guidelines. During the wireframe phase, the client had two different concepts for the website direction and my version was chosen.

To create the wireframes, I wanted a clean, easy to navigate and modern design. To keep consistency, I utilized rounded shapes to match the circular logo shape. By these choices I aimed to lean the audience towards feelings of community and social aspects of life.

When moving to the prototypes, we utilized the blueprint previously created on Figma and plugged all the images and written content to mock how the live website would look like, adjusting the site’s user-experience and interactiveness.

WIREFRAMES

Website homepage for Universe Juice. Features include a navigation menu, mission statement, application submission button, vision and reunions sections, stories, application steps, and a footer with contact info, newsletter sign-up, and social media
Homepage of Universe Juice website with logo, navigation menu, about section, team members, board members, and contact info.
Webpage screenshot of Universe Juice's reunion application page featuring sections for overview, FAQ, and application submission, with a green and gray color scheme.

PROTOTYPES

Homepage of Universe Juice website with logo, navigation menu, hero section with quote and images of people, sections about vision, reunions, stories, application steps, and footer contact info.
Screenshot of the 'About' page of the Universe Juice website, featuring the organization's logo, mission, vision, team members, and contact information with a green and white color scheme.
Web page for Universe Juice with an application for reunion. Contains sections on guidelines, process, fees, and a submit application button. Features images of people in blue uniforms engaging in activities.

brand guidelines

When the website was launched we provided the client with a complete brand guidelines where they would be able to find important information on how to handle their brand.

Cover of a brand guidelines document for Universe Juice, April 2024, with a dark green background and white text.